Why you're here
If you're for e-commerce sellers, you already know these problems
1
You tell your friends you did $90k last year. After ads ($14k), COGS ($27k), shipping ($23k), platform fees ($5k), tools ($9k) — you took home $11k. This is not a failure story. This is every seller's story.
2
You run Shopify + Etsy. Klaviyo powers both, ShipStation handles both, your designer makes listings for both. Every bill hits Shopify because that's your 'main' store. Etsy's P&L looks unreasonably profitable.
3
Facebook ads cost you $800 last month. You tagged them 'marketing'. You have never once matched attributed revenue back to the specific campaign. You don't know if Meta is profitable for you. You suspect not.
4
You bought $6,000 of inventory in March. Your March P&L looks catastrophic. Nobody told you that's inventory, not an expense — it should depreciate across the 8 months you'll actually sell it.
How Hustlay helps
Everything bent toward the way you actually work
One store = one P&L
Shopify, Etsy, Amazon, TikTok Shop — each on its own ledger. Know which channel is carrying the business and which is secretly underwater.
Split Klaviyo, ShipStation, everything
Your email app, your fulfillment app, your designer — set split ratios once. Every invoice splits itself across stores. Per-store margins become trustworthy for the first time.
Inventory ≠ expense
Mark bulk orders as inventory. We depreciate COGS against sales as you sell through, not as one giant March expense. Your monthly P&L stops lying to you about cash trajectory.
Platform fees netted automatically
Shopify 2.9% + 30¢. Etsy transaction + listing + payment. Amazon 15% + FBA. Auto-categorized, auto-subtracted. Revenue becomes real revenue.
Ad ROAS with receipts, not estimates
Tag Meta/Google spend to a store or a product launch. We pair it against attributed revenue. Real ROAS, not 'Facebook's self-reported ROAS'.
Multi-currency on cross-border stores
Sell on UK Etsy and AU Amazon? GBP, AUD, USD auto-convert at purchase date. Annual P&L is one currency, one truth.
Worked example
Etsy is losing you money on every sale. You haven't noticed.
You run Shopify and Etsy, both selling the same home-decor product line. Shopify is clearly the main store — that's where Klaviyo, ShipStation, and your designer bills all land by default. Etsy just... runs in the background. Or so you think.
Etsy isn't a second revenue stream. It's a subsidy from Shopify. You'd either raise Etsy prices 12%, stop offering free shipping there, or close it. You can't make any of those decisions without per-store P&L — and every existing tool hides the fact that you need one.
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