Why Hustlay exists
The problem is simple: freelancers with multiple income streams have multiple P&Ls. A designer who also runs an Etsy shop and a newsletter has three businesses under one tax ID. Every tool on the market treats that like one business — because that's easier to build.
Hustlay treats each income stream as a project with its own revenue, costs, hours, and profit margin. The dashboard doesn't ask "how much did you make?" It asks "which of your projects actually made you money — and at what hourly rate?"
The split-expense feature — splitting one shared cost (a server bill, an Adobe subscription, a co-working day pass) across multiple projects proportionally — is the feature that doesn't exist anywhere else at the freelancer scale. It's the core of why Hustlay was built.
Who builds it
Hustlay is an independent product. Small team, no VC money, no growth-at- all-costs mandate. We're freelancers and indie developers ourselves — which is why we built the tool we actually needed rather than the tool that was easiest to sell.
Where we are
Hustlay is operated internationally, with users across the US, Europe, and beyond. For EU/German legal information, see the Impressum.
Get in touch
Questions, partnership ideas, press inquiries — all go through the contact page. We read and respond to every message.