Why you're here
If you're for content creators, you already know these problems
1
Your editor is $3k/mo for all three channels. You bill it to YouTube because YouTube renewed last. Now the podcast looks fat and the newsletter looks like charity — both are lies.
2
You say 'I'm a creator' when someone asks what you do. Your bank says 12 different things — Stripe payouts, Substack Pro, Gumroad, YouTube, Patreon, a Zelle from a sponsor. Nothing reconciles.
3
You make business decisions on gut ('the podcast feels like it's growing'). Meanwhile you have no idea which one subsidizes the others.
4
A sponsor pays $4k for a mid-roll. Your editor spent 3 hours on that specific ad read. You have never — once — calculated sponsor margin after edit time.
How Hustlay helps
Everything bent toward the way you actually work
One channel = one P&L
Podcast, newsletter, YouTube, shorts — each its own thing. See per-channel margin weekly. No more 'content bucket' that hides the bad news.
Split your editor + tools by time, not by vibe
Editor works 60% on YouTube, 30% podcast, 10% newsletter? Set that once. Every invoice splits itself. Same for Riverside, Descript, Notion.
Fees subtracted automatically
Substack takes 10%. Gumroad takes 10% + 30¢. Stripe takes 2.9% + 30¢. We net them out so you see real revenue, not 'gross advertised on Creator Twitter'.
Recurring subs tracked live
Memberful, Substack, Patreon — MRR chart updates nightly. Know churn before the quarter closes.
Tag by sponsor + series
'#acme-q4-sponsor' on all the revenue AND the editor hours that touched it. Per-sponsor margin in one filter.
Forward receipts to your inbox
Adobe, Descript, Buzzsprout, Notion — forward the renewal email to your private address. We OCR, split across channels, done.
Worked example
The newsletter is your margin leader. You just can't see it.
You're a three-channel creator. YouTube is loud and feels like the flagship. Podcast is steady. Newsletter is the smallest. Your editor bills $3,000/mo across all three — and you've always coded it to YouTube because YouTube's the one you obsess over.
Split the editor 60/30/10 and your newsletter is the highest-margin channel in your portfolio — even though it's the smallest. That's a 'write more newsletters' signal you would have ignored forever. This is what missing cost allocation costs you.
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