Hustlay
For photographers

Multi-Session Profit Tracker for Photographers

Weddings, prints, portraits, stock — every stream on its own books.

Hustlay is a profit tracker for photographers that shows what each session, client or product line really earns after gear and editing costs. Gear doesn't pay for itself unless you know what each shoot earns. Hustlay puts every wedding, session, and print drop on its own P&L.

Free plan forever · No credit card
app.hustlay.com
Hustlay dashboard as used by photographers
Why you're here

If you're for photographers, you already know these problems

1
A $3,800 wedding seems profitable until you count 6 hours of editing + $400 in gear rental.
2
Your Lightroom, Capture One, cloud storage — all serve every shoot, but only whichever one you're editing right now gets the cost.
3
Your Etsy prints, your client sessions, and your stock sales all live in different apps.
4
Second-shooter payments get lost in the mix.
How Hustlay helps

Everything bent toward the way you actually work

Session-level P&L
Every wedding, shoot, or print drop is a project. True profit per job, not just 'revenue.'
Split creative stack
Lightroom, cloud storage, editing apps — split across all active shoots so each session's margin is honest.
Second shooter payments
Track subcontractor costs per shoot. Know if your 'cheap' helper is actually eating your margin.
Edit-time tracking
Log hours per session. If a wedding takes 40 hrs to edit, we'll surface whether you're actually profitable.
Contracts + deposits
Retainer invoices on book, balance on delivery. Status tracking so nothing slips.
Tag by style or venue
Group similar shoots ('outdoor portrait', 'wedding-package-A') so you learn what sells.
"
I thought weddings were my best money-maker. Actually mini-sessions in the fall paid 3× per hour. Completely changed how I book my year.
A
Ana C.
Wedding + lifestyle photographer · 🇪🇸
Also relevant

Other folks we were made for

Coaches →Realtors →Indie hackers →Freelancers →
14-day trial · no credit card

Your shutter count. Your revenue. Both matter.

Set up in under two minutes. Free plan forever, 14-day Pro trial, no credit card.

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