Hustlay
Income & expense tracking · Per-project dashboard

Track every income stream.
Know your real profit.

Hustlay is income and expense tracking software for freelancers running multiple income streams — clients, channels, shops, side products. One P&L per project. Real numbers, even when costs are shared.

Dashboard with live P&L
One view per income stream
Split shared costs across projects
No credit card · Free for 1 project, forever
app.hustlay.com
H
Hustlay
All Projects
Dashboard
April 2026 · All Projects
+ Add Transaction
Total Income
$13,400
+18% vs last month
Total Expenses
$3,070
+4% vs last month
Net Profit
$10,330
+24% vs last month
Revenue · 8 months
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Projects · P&L
Freelance Design
$7.2k
YouTube Channel
$2.3k
Etsy Shop
$0.8k
Recent transactions
💰
Client Payment — Logo Redesign
Freelance Design
+$3,200
☁️
AWS EC2 — shared split 40%
Etsy Shop
−$8.00
🎨
Adobe Creative Cloud
Freelance Design
−$59.99
📺
YouTube AdSense — Q1
YouTube Channel
+$1,480
Interactive preview · actual app screenshot
YOUTUBE CHANNEL
+$2,140 this month
SPLIT · VPS BILL
$20 · 3 projects
Income streams tracked
All of them
Clients, channels, shops, products
P&L view
Per project
Not just totals — per income stream
Shared cost split
Exact %
Real numbers, not guesses
Trusted by
AIWebsiteDetectorBriefWizardTurkicLexxrechnungsElkitab
The hustler’s dilemma

Fake profit ruins real decisions.

Most apps make you pick one project to dump your VPS, software, and ad spend on. So one project looks like a goldmine and the others look like charity. Hustlay splits the cost where it really lives.

Without cost split
Project A: $4,200 profit ✨
Project B: $180 profit 😬
Project C: $40 profit 😩
Looks like A is carrying the whole business, right? Cancel B and C?
$200 / mo software, $80 ads, $60 hosting — all booked to Project A.
With cost split — the truth
Project A: $3,964 profit
Project B: $1,040 profit 🙌
Project C: $612 profit ✓
B and C were never broken — they were just paying a tax.
Software 50/30/20 → A/B/C, ads 100% → A, hosting 33/33/33 → A/B/C.
Built for multi-stream operators

Everything you’d cobble together in five spreadsheets.

See all features →
Cost split allocations
Slice any expense across projects by % so every P&L tells the truth.
Receipt OCR inbox
Forward a receipt to your private address — Hustlay extracts vendor, amount, date.
Pro+
Invoices that get paid
Branded PDFs, automatic reminders, Stripe-link payment in two clicks.
Free
Customer CRM
Track clients across projects — contact info, tags, invoice history, and activity in one place.
Free
Time → profit-per-hour
Log hours per project. Hustlay shows what your true hourly rate looks like, before and after costs.
Recurring transactions
Monthly retainers, subscriptions, ad spend — schedule once, post forever.
Smart budgets
Per-project caps with 80% / 100% alerts. Catch creep before it eats the month.
Testimonials

What freelancers actually say.

Real people, real numbers. Read all →

"I thought Amazon dropshipping was my best hustle — $3,800/month in revenue. Hustlay showed me I was making $27/hr on it while my WordPress clients were paying me $137/hr. I shut Amazon down and my income went up."

Marcus Thomas
M
Marcus Thomas
Software Developer · Austin, TX
Story →

"I had 18 apps on the App Store and no idea which ones were worth maintaining. Hustlay showed me 7 of them were earning under €8/hr of my time. I archived them and my effective hourly rate went from €48 to €121."

Lukas Brenn
L
Lukas Brenn
Indie iOS Developer · Munich, Germany
Story →

"Finally a tool that doesn't treat every freelancer like a one-client accountant. The project P&L view alone is worth the subscription."

Priya K.
P
Priya K.
UX designer + Substack author · New York, NY

"I set aside 30% for taxes every month now. Two years ago I owed $14,000 in April and nearly cried. That doesn't happen anymore."

David R.
D
David R.
Video editor, 3 client retainers · Nashville, TN

"I thought Amazon dropshipping was my best hustle — $3,800/month in revenue. Hustlay showed me I was making $27/hr on it while my WordPress clients were paying me $137/hr. I shut Amazon down and my income went up."

Marcus Thomas
M
Marcus Thomas
Software Developer · Austin, TX
Story →

"I had 18 apps on the App Store and no idea which ones were worth maintaining. Hustlay showed me 7 of them were earning under €8/hr of my time. I archived them and my effective hourly rate went from €48 to €121."

Lukas Brenn
L
Lukas Brenn
Indie iOS Developer · Munich, Germany
Story →

"Finally a tool that doesn't treat every freelancer like a one-client accountant. The project P&L view alone is worth the subscription."

Priya K.
P
Priya K.
UX designer + Substack author · New York, NY

"I set aside 30% for taxes every month now. Two years ago I owed $14,000 in April and nearly cried. That doesn't happen anymore."

David R.
D
David R.
Video editor, 3 client retainers · Nashville, TN

"The split-expenses feature is the thing I didn't know I needed. My VPS, Adobe, and Notion subscriptions get split across five projects automatically."

Chloe M.
C
Chloe M.
Content strategist · London, UK

"I fired a client based on data. Their project had a 44% margin and I was spending 20 hours/month on it. Same time went to a new client at 88% margin."

Jason T.
J
Jason T.
SEO consultant · Toronto, Canada

"The invoice tracker is what keeps me sane. I know exactly what's overdue, what's pending, what's expected — without digging through email."

Sofia B.
S
Sofia B.
Brand designer, 9 active clients · Barcelona, Spain

"Used to batch-invoice on the 1st of the month. Switched to same-day. Got 26 days of cash flow back. Simple math that I never did."

Kwame A.
K
Kwame A.
Backend engineer, freelance · Lagos, Nigeria

"The split-expenses feature is the thing I didn't know I needed. My VPS, Adobe, and Notion subscriptions get split across five projects automatically."

Chloe M.
C
Chloe M.
Content strategist · London, UK

"I fired a client based on data. Their project had a 44% margin and I was spending 20 hours/month on it. Same time went to a new client at 88% margin."

Jason T.
J
Jason T.
SEO consultant · Toronto, Canada

"The invoice tracker is what keeps me sane. I know exactly what's overdue, what's pending, what's expected — without digging through email."

Sofia B.
S
Sofia B.
Brand designer, 9 active clients · Barcelona, Spain

"Used to batch-invoice on the 1st of the month. Switched to same-day. Got 26 days of cash flow back. Simple math that I never did."

Kwame A.
K
Kwame A.
Backend engineer, freelance · Lagos, Nigeria

"I thought Amazon dropshipping was my best hustle — $3,800/month in revenue. Hustlay showed me I was making $27/hr on it while my WordPress clients were paying me $137/hr. I shut Amazon down and my income went up."

Marcus Thomas
M
Marcus Thomas
Software Developer · Austin, TX
Full story →

"I had 18 apps on the App Store and no idea which ones were worth maintaining. Hustlay showed me 7 of them were earning under €8/hr of my time. I archived them and my effective hourly rate went from €48 to €121."

Lukas Brenn
L
Lukas Brenn
Indie iOS Developer · Munich, Germany
Full story →

Find your real hourly rate today.

Free for 1 project, forever. Upgrade when your operation outgrows it.

Start 7-day Pro trial