Hustlay
Free SaaS tool

What's a customer actually worth over their lifetime?

Enter your average revenue per customer, gross margin, and monthly churn. We'll show your customer lifetime value and average customer lifetime.

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Your numbers
$
%
Revenue minus hosting, support, and payment-processing costs
%
Lifetime value
Customer LTV
$800.00
Avg. lifetime
20.0 mo
Profit / mo / user
$40.00
How it's calculated

LTV = (ARPU × gross margin) ÷ monthly churn

Worked example
$50/mo ARPU, 80% gross margin, 5% monthly churn: LTV = ($50 × 0.80) ÷ 0.05 = $800. Average customer sticks around 1 ÷ 0.05 = 20 months.
Typical benchmarks by segment
Segment
Typical ARPU
Typical monthly churn
Prosumer / indie
$10–$30
5–8%
SMB
$50–$200
2–5%
Mid-market
$500–$2,000
1–2%
Enterprise
$5,000+
<1%
FAQ

Common questions about customer LTV

There's no universal number — LTV should be judged against CAC, not in isolation. A $200 LTV is great if CAC is $50 (4:1) and bad if CAC is $180 (1.1:1). As a rule of thumb, aim for LTV at least 3x your CAC.
Related free tools:
CAC calculator →Churn rate calculator →MRR & ARR calculator →
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