Markup Calculator

This markup calculator turns a cost and a markup percentage into a selling price, profit and margin. It also works backwards: enter a price to get the markup, or a target margin to get the price.

Key takeaways

• Markup = (price − cost) ÷ cost. Margin = (price − cost) ÷ price.
• Selling price = cost × (1 + markup): a $40 cost with 60% markup sells for $64.
• Markup is always bigger than margin: 50% markup = 33.3% margin, 100% markup = 50% margin.
• Include fees, shipping and packaging in cost, or the margin you see is higher than the margin you keep.

Markup to margin conversion

Markup vs. margin, with one example

Markup answers “how much do I add on top of my cost?”. Margin answers “how much of each sale do I keep?”. Both use the same profit — they just divide it by a different number.

Say a candle costs you $8 to make and ship, and you sell it for $20. Profit is $12. Markup is $12 ÷ $8 = 150%. Margin is $12 ÷ $20 = 60%. If the marketplace then takes $2 in fees, cost is really $10: markup falls to 100% and margin to 50%.

Related tools: side hustle profit calculator · Stripe fee calculator · shared expense split calculator

Markup calculator: common questions

Know the margin of every hustle, not just every product.

Hustlay gives each shop, client or product line its own P&L — fees and shared costs included.