Hustlay
Use case · Indie SaaS: MRR next to real costs

Indie SaaS Profit Tracker

MRR is vanity. Profit after API bills is sanity.

Hustlay is an indie SaaS profit tracker that puts MRR and ARR next to your real costs. Indie founders know their MRR to the dollar and their margin to the nearest guess. Hustlay marks a project as SaaS, shows MRR and ARR from your recurring income, and puts the AI, email and hosting bills right next to it.

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app.hustlay.com
Project list including a SaaS project with margin
Why this is hard today
01Stripe tells you MRR. Nobody tells you what's left after Anthropic, Resend and Hetzner.
02Your SaaS shares a server with two other projects. Its margin is wrong by exactly that bill.
03Weekly 'how's it going' questions deserve a number, not a feeling.
How you do it in Hustlay
01

Mark the project as SaaS

Project type 'saas' unlocks the MRR / ARR view. Recurring income (Stripe payouts, subscriptions) feeds it automatically.

app.hustlay.com
Project list including a SaaS project with margin
02

Forward the bills

API usage, email, hosting — forward the invoices to your private Hustlay inbox. They're parsed, categorised and attached as PDFs.

Expense entries created from forwarded email receipts
03

Split what's shared, read the margin

Give the shared server its real share. Then read margin, profit and the six-month trend on the dashboard — and get the weekly AI summary in your inbox.

app.hustlay.com
Dashboard with revenue trend and profit per project
Worked example

A $1,100 MRR SaaS, honestly

BriefWizard: ~$1,100 MRR via Stripe. Costs: AI API ~$126, email $29, 50% of a $92 server, 50% of GitHub Team.

MRR (Stripe payouts)$1,104
AI API usage−$126
Transactional email−$29
Server — 50% share−$46
GitHub Team — 50% share−$24
Monthly profit$879
Margin80%

An 80% margin product that would have looked like 55% with the whole server on it. Now you know the next hire is affordable — and that the API bill is the line to watch.

Features this uses
Questions
Does Hustlay connect to Stripe?

Not for income import yet — log payouts manually or as recurring entries (most indie SaaS have one payout a week). Invoices you send from Hustlay can take Stripe payments.

Is the MRR view available on Free?

Yes. The MRR / ARR view depends only on the project type, not on your plan.

Can I track churn?

Not natively. Use the free churn-rate calculator alongside, and log refunds as negative income.

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Find your real hourly rate tonight.

Add your projects, log this month's income and the bills you share, and you'll know which hustle to double down on before you go to bed.

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