Hustlay
Use case · Client profitability tracking

Client Profitability: How to Track and Calculate It

Client profitability: know which clients pay and which cost you.

Client profitability is what a client leaves after the costs and time you spent on them: revenue minus direct and allocated costs, divided by hours for profit per hour. Hustlay gives each client a project with its own income, costs and logged hours, so the comparison is on screen.

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app.hustlay.com
Invoice list with clients and statuses
Why this is hard today
01Revenue ranks clients by size. It says nothing about the revisions, calls and contractor costs behind each one.
02Shared tools and subcontractors get booked to whichever client you were working on that day.
03Hours live in a different app from invoices, so profit per hour never gets calculated.
How you do it in Hustlay
01

One project per client

Create a project per client or retainer. Invoices paid by that client become income on the project automatically.

app.hustlay.com
Invoice list with clients and statuses
02

Add direct and shared costs

Book contractors and stock directly on the client. Split tools used by several clients by percentage, so each carries a fair share.

app.hustlay.com
Cost split across several client projects
03

Log hours, read profit per hour

Start a timer or add hours per client. The project card shows profit and profit per hour, and you can sort clients by either.

app.hustlay.com
Time log with hours per client
Worked example

Three clients, one month

A consultant compares revenue, costs (direct plus share of tools) and hours for three clients.

Northwind — $3,200 revenue, $460 costs, 40 h$2,740 · $68.50/h
Larkspur — $2,100 revenue, $165 costs, 22 h$1,935 · $87.95/h
Mosaic — $4,500 revenue, $990 costs, 78 h$3,510 · $45.00/h
Margin: Northwind · Larkspur · Mosaic85.6% · 92.1% · 78.0%

Mosaic is the largest client and the least profitable per hour, at $45 against $88 for Larkspur. Raising Mosaic's rate or capping its hours is worth more than winning another client like it.

Questions
How do you calculate client profitability?

Client revenue minus the costs you can trace to that client, plus a fair share of costs you cannot. Divide by hours worked for profit per hour, and by revenue for margin.

How is client profitability different from revenue per client?

Revenue shows what a client pays. Profitability shows what you keep after contractors, tools and your own time, which is what you need to decide on rates and scope.

How should shared costs be allocated?

By a driver that reflects use: hours, revenue share or an agreed percentage. Hustlay splits by percentage and keeps the allocation visible in exports.

Which plan do I need?

Free tracks one project. Pro (10 projects) is the lowest plan with split shared costs and invoicing; time tracking and profit per hour need Max.

Related use cases
💻Profit per client, not revenue per clientRetainers, projects, hourly — see what each client actually leaves you after tools, travel and hours.Read ✂️Split one bill across projectsServer, Adobe, ads — paid once, used by three projects. Allocate it by % and every P&L tells the truth.Read 🧾Invoices that chase themselvesBranded PDF, open-tracking, automatic reminders, Stripe link — and paid invoices become income without retyping.Read
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